Are You Leaving Opportunities on the Table?
If you’re waiting for brands to come to you, you could be missing out on the best opportunities for your career, here’s why pitching yourself is the game-changer.
When I first started OAC, the split between inbound and outbound opportunities looked pretty balanced:
60% of opportunities were ones we actively pitched for creators
40% came inbound from brands
Fast forward to today, and that split has completely shifted:
85% of opportunities now come from pitches we generate
Inbound opportunities? Often low-paid, irrelevant, or just not worth the time
That shift taught me something crucial: if you’re not actively pitching yourself, you’re leaving opportunities on the table.
Think about it logically. Where would a brand start if they wanted to work with a creator?
Creators actively pitching themselves?
Or spending hours scrolling and searching for someone who might be a good fit?
Your inbox is the easiest place for brands to start. That’s why outbound pitching is not just “extra work” it’s how you create your own opportunities.
Why pitching works
The creators who succeed are the ones who stop waiting for the perfect email to land in their inbox and start proactively creating their own opportunities. Pitching shows:
Initiative: Brands notice when someone reaches out confidently
Value: You’re framing your skills and audience in a way that makes it easy for the brand to see the benefit
Professionalism: A good pitch tells a brand you take your work seriously and that they should too
When done well, pitching also filters out the low-value opportunities. Instead of waiting for brands to reach out randomly, you control the conversation and ensure it’s aligned with your audience, goals, and worth.
The challenge
I know pitching can feel intimidating. A lot of creators feel like they need a “perfect formula” before sending an email. They worry about:
Being too pushy
Not having enough audience size or stats
Crafting a message that sounds authentic
That’s why I built a system to make pitching easier. I’ve created 30 pages of prompts, frameworks, and templates specifically for creators, everything from how to structure your pitch to how to follow up without feeling awkward. You can download the guide here and start sending pitches with confidence today.
The goal is to give creators the confidence to reach out, make a professional impression, and turn pitches into paid opportunities.
My advice
Stop waiting for opportunities to come to you.
Start small: send one pitch this week. Then another. Treat it like a muscle, the more you practice, the more natural it becomes.
Look at your inbox as a place of possibility, not just notifications. Every email you send is a chance to open a door that might otherwise stay closed.
And remember, brands want creators who take initiative. They don’t want someone sitting back, waiting for an invitation. They want someone who can say: “Here’s why I’m the right fit, and here’s how I can add value.”
Final thought
Pitching isn’t about being salesy. It’s about being clear, confident, and intentional.
If you’re not pitching, you’re leaving money, growth, and opportunities on the table. And that’s the easiest problem to fix, all you need to do is start.
So my question is, are you waiting for opportunities to find you, or are you going to go get them? Download the pitching guide here and start creating your own opportunities today.