I’m Leaking My Personal Brand Framework: The Questions You Need to Ask Yourself

Building a personal brand isn’t about posting more content, it’s about clarity. In our agency strategy sessions, we often hear the same struggles: clients posting consistently but not feeling seen, heard, or remembered. 

That’s why we’re giving you a behind the scenes look at the framework we use to get breakthroughs, and how you can use it to build a personal brand that gets results.

These are the questions I want you to fill in. They’re simple, actionable, and designed to force clarity:

1️⃣ Purpose 

What do you want people to associate with your name?

Your purpose is the core of your brand. It’s what people think of first when they hear your name. Without it, your content can feel scattered, with it, every post, story, or comment builds your reputation.

Question: “I’d like to be known as someone who___.”

2️⃣ Person  

The version of you your audience needs to meet consistently.

Your person is how you show up. This isn’t about perfection,  it’s about being recognisable and consistent so your audience knows what to expect from you.

Question: “I show up as ___ because my audience needs ___.”

3️⃣ People 

Who exactly are you speaking to, and who are you not?

Clarity on your people is what separates strong brands from generic ones. When you know your audience and who you’re not targeting, your content resonates and converts.

Question: “In a space where many others are trying to be seen, I want to___”

4️⃣ Difference

The edge only you can own.

Your difference is what makes you impossible to replicate. It’s the unique combination of experience, perspective, and personality that sets you apart.

Question: “I’m building a personal brand that will make a difference by___”

5️⃣ Authority

Why your experience, skills, and perspective give you the credibility to be followed.

Authority is the proof people need to trust you. It’s what makes your ideas credible and your advice actionable.

Question: “I have the right to build this brand because of___”

Don’t just read this, fill it in!

This framework isn’t theory,  it’s the same one we use in strategy sessions with our clients to give them clarity, direction, and actionable insight.

By answering these prompts, you’ll have a clear blueprint for a personal brand that gets noticed, trusted, and remembered.

Are you wanting further guidance? 

Click here to book in your own Strategy Power Hour below to get expert guidance and clarity to move your brand forward.