What I Learned In A Room Full of Female Founders
I recently attended the Ladies Who Launch event hosted by Rochelle Humes, where female founders and business leaders came together to share their real, unfiltered entrepreneurial journeys.
The room was filled with ladies such as Aimee Smale and Samantha Faiers, and I left feeling both inspired and challenged by the collective mindset of women who are building, shifting, and reinventing themselves in real time.
Aimee Smale - The power of quiet influence and resilience.
I’m a big fan of Aimee, and she’s honestly the queen of founder content and personal branding. The conversation was incredible, but what stuck with me most was how hard this all is running a business, leading a team, and knowing when to take risks isn’t easy.
Listening to Aimee clarified something I often see in personal branding, that growth often requires a shift in mindset and habits, because the person you want to become can’t be built with the same thinking you have now. I often hear, “I’ll start when...” but there’s never a perfect time to start. Waiting for the “right moment” usually keeps you stuck, so you have to begin where you are. That said, your past, your job title, or your current chapter doesn’t limit what you can build next, reinvention is allowed. Allow yourself time to learn and adapt as you grow.
What stood out most was the power of quiet influence and resilience. Aimee pushed the message that influence isn’t always loud, the right visibility with the right alignment can have more impact than constant promotion. And every woman on that stage took risks before feeling fully ready. Progress comes from showing up, learning fast, and continuing anyway.
Amiee’s advice:
Separate the founder’s personal brand from the business so the product stands on its own.
Hire experts in operations, time and project management to protect the founder’s creative role and support scale.
Increase founder-led content to build community and transparency around the journey.
Protect the brand by keeping product launches intentional and limited, prioritising quality over mass production.
Rochelle Humes - The power of proximity
One of the biggest lessons I took from Rochelle Humes was the power of proximity. Every meaningful connection I've built has come from meeting people through people. It reinforces just how important it is to put yourself in rooms that inspire and challenge you because that’s where real connection and learning happens.
It also highlighted the value of being intentional in those spaces. Taking the time to read the room, introduce yourself, exchange details, and actively encourage follow-ups turns a moment into a relationship. Growth doesn’t happen in isolation, it happens through connection.
Samantha Faiers - The power of personal branding
Samantha Faiers surprised me with her story, it wasn’t one you often hear discussing online but she shared it with a level of honesty that truly reinforced why personal branding matters. What stood out was how she’s embraced her past not as a setback, but as the fuel for her next chapter.
It reminded me that many people carry quiet stories that deserve to be told, but they’re waiting for the “right moment” but realistically the right time isn’t something you wait for it’s something you create methodically.
Your personal brand isn’t just about visibility. It’s about the courage to show up with your full story, and the power that comes from owning it, so lean in.
From my own experience building personal brands, I’ve seen first-hand how powerful it is when you stop trying to look like everyone else and start leading with who you actually are. A personal brand isn’t just visibility, it’s showing up as you. In rooms like this, it reinforces why I do what I do and I believe there is no time like the present to start building your personal brand.
Let’s round-up my thoughts
Ladies Who Launch reminded me that growth isn’t a straight line, it’s a series of reinventions. The biggest lessons weren’t just about business strategy, but about the mindset needed to build something lasting. The courage to start before you feel ready, the discipline to show up consistently, and the willingness to evolve as you grow.
The most powerful takeaway? You don’t have to do it alone.
The founders in that room proved that success comes from community, connection, and the confidence to lean into your story. Whether it’s through quiet influence, intentional networking, or owning your personal brand, the path forward is built on real relationships and real authenticity.
If you’re a founder or creator navigating your next chapter, remember your current chapter doesn’t define you and reinvention is allowed. And the best time to start is now.
Are you ready to build your personal brand?
If you want guidance on building a personal brand that feels authentic and actually drives results, book your personal brand power hour here.