Specialists in home,
interiors & DIY brands
Don’t start with the influencer. Start with what you want to achieve.
We help brands turn influencer marketing into commercial results.
Strategy. Influencer sourcing. Campaign management. Measurement.
All informed by our years of experience representing influencers and understanding what makes partnerships work.
Attention is one thing.
What you do with it is another.
Influence to Income™ is our approach to turning influence into real opportunities, meaningful partnerships and measurable results.
For brands, that means understanding who you want to reach, finding influencers who have their trust and building partnerships that inspire action.
Our six-part Influence to Income™ framework guides how we do it.
I
IDENTIFY
Get clear on your brand, your audience and what you want to achieve.
I
M
IDENTIFY
Get clear on your brand, your audience and what you want to achieve.
MEANINGFUL INFLUENCE
Understand who your audience trusts and what inspires them to act.
M
MEANINGFUL INFLUENCE
Understand who your audience trusts and what inspires them to act.
P
a
POSITION
Find where your brand, the influencer and their audience naturally connect.
ATTRACT
Create a partnership opportunity that the right influencers want to be part of.
POSITION
Find where your brand, the influencer and their audience naturally connect.
ATTRACT
Create a partnership opportunity that the right influencers want to be part of.
c
t
COMMERCIALISE
Shape partnerships that deliver value for your brand, the influencer and their audience.
P
TRACTION
Measure what matters, learn from the results and build on what works.
a
c
t
COMMERCIALISE
Shape partnerships that deliver value for your brand, the influencer and their audience.
TRACTION
Measure what matters, learn from the results and build on what works.
We know influence from the inside.
100+ Campaigns. Every Month.
Through our influencer representation work, we're involved in 100+ campaigns every month, across a range of sectors. We see the briefs, the negotiations and what makes partnerships work.
We bring that insight to your brand, alongside deep roots in home, interiors and DIY.
We look beyond reach to understand the influence someone actually holds. Using real performance data and commercial signals, we assess their potential to deliver against your objectives and forecast the return on your investment.
And we look across the whole influencer market to find them. Whether we represent someone or not, our recommendations start with your objectives.
Industry knowledge. Meaningful partnerships.
A clear focus on what you want to achieve.
the right influencer doesn’t just reach your audience.
They give them a reason to listen.
People follow influencers for their ideas, expertise and individual take on things. The best partnerships give them room to bring those qualities to your brand.
But when every word is scripted and every creative decision is controlled, you risk losing the very thing their audience connects with.
That's why we believe safe is the real risk.
We set clear objectives, agree the boundaries and give the right influencers room to create. Content that feels natural to their audience, with your brand's goals at its heart.
One campaign. or the start of something bigger.
From a one-off campaign to an always-on influencer programme,
we’ll shape the right level of support around what you’re trying to achieve.
bring people together.
give them something to talk about.
Some connections are better made in person.
From influencer events to brand experiences, we bring together our relationships, industry knowledge and years of hands-on event management experience to create something people want to be part of.
Every experience starts with a purpose – building relationships, introducing a product or bringing your brand's story to life.
We’ll cross the T’s, dot the I’s, and keep our eyes on the bigger picture.
Outreach. Negotiation. Contracts. Compliance. Approvals. Reporting.
We keep it all moving – and keep you in the loop.
Before your campaign starts, we'll agree what success looks like and how we'll measure it. Afterwards, we'll explain what happened, how it performed against your objectives and what we can learn for next time.
You’ll know what’s happening, what’s working and where your investment is going – without feeling like you’re managing us too.
Good influence at work.
The right strategy. The right influencers. And something worth showing for it.
Got a brief? Great!
Got the beginnings of one? Also great!
Tell us what you're trying to achieve and we'll work out how influencer marketing can help make it happen.