Imogen

@thelittlehouseinlondon

Imogen started her account documenting the transformation of her first home, a Victorian terrace in London that had been untouched for over 50 years and required a full renovation. Over five years, she and her partner shared the journey of bringing it back to life, building a loyal community of home renovators along the way. In 2024, she relocated nearly 300 miles to Newcastle to begin a new renovation project, this time creating a forever home for her growing family, with content that blends practical renovation advice, family life, and timeless design inspiration.

Instagram Followers

465K

Tiktok Followers

Average Reels Views

Average Reach

Brand Collaborations

Ad Colour drenching my neutral bathroom…  This colour is bold and it felt like a bit of a risk… and I had a moment halfway through where I questioned everything, but it just wanted to show you how important it is to trust the process! 
 
This colour caught my eye in @bandq_uk it’s called Red 06 by Lick and its way out of my comfort zone but I couldn’t stop thinking about it! 
 
I spent time testing samples and speaking to the in-store team at B&Q who were helpful, so definitely make use of them if you’re unsure.  
 
I’m so glad I stuck with it. The space finally feels complete and the shower tiles stand out so much more. If you followed our renovation last year, you’ll know it never quite felt finished... this was what it needed.  
 
Everything I’ve used and styled the bathroom with is from B&Q. Product details are below let me know what you think!
 
Ab x

Get to know Imogen

Imogen started her account to document the transformation of her first home, a cozy two-up, two-down Victorian terrace in London. The house, untouched for over 50 years, needed a complete overhaul.

Over five years, Imogen and her partner poured their hearts into renovating every inch of it, sharing tips, transformations, and the ups and downs of the journey. Along the way, she built a thriving community of home renovators, all united by a passion for making the most of the homes they have.

In 2024, Imogen and her family made the bold decision to sell their London home and relocate nearly 300 miles north to Newcastle. Now, she’s embarking on an exciting new renovation project, this time to create a forever home for her growing family.

Imogen’s content blends practical renovation advice with heartwarming family moments and a flair for timeless design. Her journey continues to inspire a community of homeowners looking to turn their spaces into something truly special.

Book Beth for your next campaign