Rachel
@the_shoestring_home
Rachel shares an honest and uplifting take on home life, interiors, and everyday living, brought to life through her love of colour. Her content shows that creating a bold, characterful home does not require a big budget, blending budget-friendly finds, creative DIYs, and playful styling.
Through her warm, relatable approach, Rachel has built a loyal and engaged community who value her creativity and realistic perspective. Whether she is refreshing a space with colour or sharing affordable home tips, her content always feels inspiring and achievable, encouraging others to create homes that reflect their personality.
Brand Collaborations
Ad Colour drenching my neutral bathroom… This colour is bold and it felt like a bit of a risk… and I had a moment halfway through where I questioned everything, but it just wanted to show you how important it is to trust the process!
This colour caught my eye in @bandq_uk it’s called Red 06 by Lick and its way out of my comfort zone but I couldn’t stop thinking about it!
I spent time testing samples and speaking to the in-store team at B&Q who were helpful, so definitely make use of them if you’re unsure.
I’m so glad I stuck with it. The space finally feels complete and the shower tiles stand out so much more. If you followed our renovation last year, you’ll know it never quite felt finished... this was what it needed.
Everything I’ve used and styled the bathroom with is from B&Q. Product details are below let me know what you think!
Ab x
Get to know Rachel
Rachel shares an honest, uplifting, and creative take on home life, interiors, and everyday living, brought to life through her fearless use of colour and playful styling choices. Her content proves that creating a bold, characterful home doesn’t require a huge budget, blending affordable finds, clever DIY projects, and accessible design ideas that inspire her audience to embrace more personality within their spaces.
Through her warm, relatable approach, Rachel has built a loyal and highly engaged community who value her creativity, authenticity, and realistic perspective on home transformation. Whether she’s refreshing a room with a splash of colour, sharing budget-friendly styling tips, or documenting everyday family life, her content consistently feels both inspiring and achievable.
Rachel’s passion lies in helping others create homes that feel joyful, expressive, and uniquely personal, encouraging her audience to move away from trends and instead design spaces that genuinely reflect who they are and how they live.