Chloe
@thewhitepinesproject
Chloe, the creator behind @thewhitepinesproject, has built a loyal community by documenting her journey of transforming “ugly” houses into warm, beautiful homes through affordable DIYs, budget-friendly finds, and practical renovation tips. As a busy mom, she blends family life with home styling and everyday design choices, creating content that is both aspirational and relatable. From budget travel with her boys to thoughtful renovations, she shares a down-to-earth approach to making stylish, lived-in homes feel achievable for everyone.
Brand Collaborations
Ad Colour drenching my neutral bathroom… This colour is bold and it felt like a bit of a risk… and I had a moment halfway through where I questioned everything, but it just wanted to show you how important it is to trust the process!
This colour caught my eye in @bandq_uk it’s called Red 06 by Lick and its way out of my comfort zone but I couldn’t stop thinking about it!
I spent time testing samples and speaking to the in-store team at B&Q who were helpful, so definitely make use of them if you’re unsure.
I’m so glad I stuck with it. The space finally feels complete and the shower tiles stand out so much more. If you followed our renovation last year, you’ll know it never quite felt finished... this was what it needed.
Everything I’ve used and styled the bathroom with is from B&Q. Product details are below let me know what you think!
Ab x
Get to know Chloe
Chloe, the creator behind @thewhitepinesproject, has built a loyal and engaged community by sharing her journey of transforming “ugly” houses into beautiful, welcoming homes. Through a mix of affordable DIYs, budget-friendly home finds, and smart renovation tips, she proves that stylish interiors don’t have to come with a high price tag.
As a busy mom, Chloe’s content blends family life, home styling, and practical design choices, making her both aspirational and relatable. From budget family travel adventures to everyday moments with her boys, she creates warm, real-life content that resonates deeply with her audience.
With a passion for thoughtful renovations, stylish yet affordable interiors, and creating a home that truly feels lived in, Chloe shares an inspiring and down-to-earth approach to making any space feel like home.