Chloe
@thewhitepinesproject
Chloe, the creator behind @thewhitepinesproject, has built a loyal community by documenting her journey of transforming “ugly” houses into warm, beautiful homes through affordable DIYs, budget-friendly finds, and practical renovation tips. As a busy mom, she blends family life with home styling and everyday design choices, creating content that is both aspirational and relatable. From budget travel with her boys to thoughtful renovations, she shares a down-to-earth approach to making stylish, lived-in homes feel achievable for everyone.
Get to know Chloe
Chloe, the creator behind @thewhitepinesproject, has built a loyal and engaged community by sharing her journey of transforming “ugly” houses into beautiful, welcoming homes. Through a mix of affordable DIYs, budget-friendly home finds, and smart renovation tips, she proves that stylish interiors don’t have to come with a high price tag.
As a busy mom, Chloe’s content blends family life, home styling, and practical design choices, making her both aspirational and relatable. From budget family travel adventures to everyday moments with her boys, she creates warm, real-life content that resonates deeply with her audience.
With a passion for thoughtful renovations, stylish yet affordable interiors, and creating a home that truly feels lived in, Chloe shares an inspiring and down-to-earth approach to making any space feel like home.